In a world that shouts, be brave enough to listen

Let’s start with you

We get it. As founders and business leaders, you have to make difficult decisions all day, every day. That’s why, at Make Us Care, we translate what you REALLY care about into work that makes your audience care, too. You know, the kind of care that turns into community, connection and that all-important action.

Working with us isn’t all about ideas, either. No. We won’t just give you the cake. We’ll show you how to make it along the way.

If you feel like you need some support (with telling your story) or a fresh pair of eyes, we’re ready to listen.

Great work can only happen with great clients

We feel fortunate to bring ideas to life every day. Here’s a preview:

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They'll challenge you, listen deeply, empathise warmly and deliver you an experience you could never quite put your finger on, but knew was out there somewhere. If you're willing to be brave and bold and embrace an empathy driven approach to how you envision your company and communicate the world, you need these guys on your team. BAU and boring need not apply.

Claire Van der Zant

Chief Customer Officer

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Amanda and Callum understand what it's like to own and run a business because they are entrepreneurs themselves, not account managers. They do great creative work and manage to pull together teams of good people very quickly. More importantly to the client, they are KPI-driven and get shit done, as simple as that.

John Lim

District 34 | Founder & CEO

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Make Us Care have skills that straddle many functions - combining thorough research, creative ideas and spot on delivery. Their knowledge and understanding of the startup/scaleup market is unrivalled. They have the ability to push forward with projects whilst also taking time to stop and reflect on the effectiveness of activities. They are always on hand to help out and are an absolute pleasure to spend time with.

Jules Robertson

Soldo | Head of Scaleups

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We do things a little differently

Consider us a strategic creative partner for a new era of marketing.

Step 1
Listen & Learn
We’ll listen and learn about you and your audience then find the values and stories that emotionally connect you.

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Step 2
Show & Tell
We’ll show people what you truly stand for by helping you articulate your stories clearly across all your touchpoints.

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Step 3
Live & Breathe
We’ll creatively bring your stories to life in the right places to give people a real reason to buy into your brand.

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We’ll run our celebrated 5 Stories workshop to reconnect you with your core values, stories and beliefs. Then, we’ll dive deep into the hearts and minds of your customers to understand what they truly care about.

You'll get

A 5 Stories Workshop (Empathy Story, Purpose Story, Origin Story, Product Story, Vision Story)
Competitor landscape and white space analysis
Comprehensive customer interviews and research
Insights on your current and future customers
A summary of all of the data we’ve learned about you and your customers

Next, we’ll take what we’ve learned and help you show up in a way that feels natural for your brand through design, messaging and positioning.

You'll get

Your brand story presented in the form of our 5 Stories
Brand messaging, tone of voice and a finalised core positioning statement
A visual identity including a logo, palette and design assets
A Brand Storybook for internal use, helping you turn your positioning into profit

We’ll bring your brand’s story to life in the form of creative campaigns that drive sales, attention and customer loyalty.

You'll get

Creative campaign ideas that give people something to really get behind
Campaign design assets, from video ads to organic social content
A content strategy focused on turning likes, follows and comments into conversion
Campaign strategy and management to make sure you’re showing up in the right place, at the right time, with the right story