How we turned a mask into a lifestyle brand that helps people move more, feel healthier and breathe cleaner air.


Visual Branding / Storytelling / Packaging

The brief

The dreaded question on everyone's mind around the festive period; "What do you want for Christmas".

Buyagift needed to create a multi-channel Christmas campaign that showed the incredible experiences they offers in an eye catching way. They needed a campaign that could connect with their customers on a deeper level while grabbing their attention with a creative execution.

Airhead had an incredible anti pollution mask, but they needed a brand that people could get behind.

What we did

We spoke to customers to understand what "gifting" really means to them. Using this insight we created a campaign around around gifts that are too big to be wrapped.

From campaign concept through the final asset delivery, we brought the campaign to life across TV, digital and OOH. We tell the story of a gift receiver as she travels from one hyper-real experience to another. These are the gifts that can't be wrapped.


To tell the story of Airhead we listened to the stories behind the business and spoke to commuters across the country to understand them and their feelings on air pollution, mental health and exercise.

From there with developed brand messaging, visual branding and a clear direction for the brand to grow as it launched into a highly competitive market.

You're the best Alex!
I’ve never worked with anyone so on the ball. You care as much as we do.
Alex Smith


We brought the Airhead brand to life even more when we designed and produced the various packaging needed for the mask, filters and Airskins.

We wanted to take people on a journey through the unboxing of their new mask. We created multiple levels, hidden doors and on-brand graphics and messaging so the customers first hand-on experience was as exciting as their new mask is revolutionary.