We created and launched a multichannel campaign covering digital, live events, direct mail, and long form video content. All with the focus of driving brand awareness and lead generation.
Founders don’t talk much about raising and spending company money. We figured they should talk more. So, we created Dough Stories to open up these conversations and give founders everywhere an insight into the good, the bad and the ugly of raising and spending their dough. In total we produced 12 episodes featuring 24 scale-up founders.
We continued to bring Dough Stories to life through a series of events across the UK. Prior to the event we sent out high value direct mail invites, including a freestyle pizza throwing base, so founders could practice getting in control of their dough before the event.
For the events themselves, we hosted dinner parties and brought founders to the table to hear their stories and share their highs and lows, encouraging conversation around raising, spending and staying in control of their money.