Seraphim was already recognised as the world’s leading SpaceTech investment fund. The challenge was to refresh their brand so it reflected both their authority in the market and the extraordinary future of space. They needed an identity that felt ambitious and imaginative, while still being trusted by investors, entrepreneurs and partners.
We began by speaking with people across Seraphim’s world, from senior leaders and investors to founders building the next wave of SpaceTech. What we heard was consistent and powerful. Everyone believed space technology is already changing life on Earth, yet most people still do not understand its true potential. There was excitement, optimism and a shared sense that something important is unfolding right now.
This insight shaped our strategy. Seraphim should not just look like an investment fund. It should feel like a movement. A place where great thinkers, champions and pioneers come together to shape what comes next. A signal flare for possibility. A new generation focused on progress through SpaceTech.
We created a new positioning called Generation Space. It gave Seraphim a clear voice and a unifying idea that could bring their ecosystem together under one shared vision. From this came a visual identity inspired by galaxies, nebulae and orbital motion. Abstract gradients, confident typography and a refined colour system expressed both the scale of space and the seriousness of investment. A new logo and brand architecture brought Seraphim and its sub-brands into one coherent family, grounded in their mission to use space technology to improve life on Earth.
The result was a brand that feels expansive but focused, imaginative but credible. One that reflects where SpaceTech is today and where it is heading next. Generation Space gave Seraphim a platform to lead the conversation and inspire those building the future.
