Koru Kids

How we brought play and imagination into the workplace.


Campaign / OOH / TV

The challenge

Koru Kids needed to find nannies to help more families with their childcare.

We had to find a way to get potential nannies excited about the job and show them that you can mix work and play.

What we did

Look! We're on the telly!

Using the research and insights we gathered, we created a series of video ads to create awareness of the exciting job opportunity.

Along with a full set of digital and out of home assets, we also created a TV ad. Exciting stuff!