Red Letter Days
Giving the greatest gift of all, a memory
The brief
Red Letter Days is one of the most iconic gifting brands in the UK and they needed a campaign to connect with their customers emotionally at Christmas.
What we did
We created an emotional campaign story of the connection a man and the relationship he once had with his father, and his daughter reconnecting with him through the giving of a gift.
Insight
Through our research, we found that memories were the gift that people valued the most, and people love giving them. By using this insight, we were able to connect the Red Letter band with the audience in an emotional and relatable way.
