Resources

Helpful stuff

Latest thoughts from the engine room.

Reports

The Make Us Care Stories canvas

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Guides

Our Complete guide to CareBrand

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Reports

CareReport: An insight into the skin industry

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Reports

CareReport: An insight into the experience economy

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CareBrand

The CareBrand Guide to ‘Inclusivity’

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CareBrand

The CareBrand Guide to ‘Community’

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CareBrand

The CareBrand Guide to ‘Connection’

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CareBrand

The CareBrand Guide to ‘Innovation’

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CareBrand

The CareBrand Guide to ‘Sustainability’

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CareBrand

The CareBrand Guide to ‘Responsibility’

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CareBrand

The CareBrand Guide to ‘Authenticity’

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CareBrand

The CareBrand Guide to ‘Compassion’

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CareBrand

The CareBrand Guide to ‘Empathy’

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CareBrand

The Ethical Actions of a CareBrand

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CareBrand

The Social Actions of a CareBrand

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CareBrand

The Emotional Actions of a CareBrand

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CareBrand

What is a CareBrand?

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Our thinking

Why a brand is more than a logo

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How we work

How to build a client-agency relationship

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How we work

Three branding services for business success

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Insights

Branding: When is the right time?

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Guides

Our research guide: How to approach research projects

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Guides

Brand Storytelling: Your ‘Care’ Story in 4 easy steps

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Guides

Brand Storytelling: Your ‘Us’ Story in 4 easy steps

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Guides

Brand Storytelling: Your ‘Make’ Story in 4 easy steps

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How we work

Research projects: Our experiences

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How we work

Research projects: What to know before you begin

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How we work

Research projects: FAQ’s

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Reports

Care report: The real voices of Parenthood

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How we work

Research projects: our approach

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Insights

Research for brands: why it’s important.

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How we work

How long does a branding project take?

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Guides

Finding the branding opportunities in your market

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Guides

The Care Home; Our brand messaging framework

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Guides

Care Mapping; The Simple “How-to”

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Guides

Tips for Writing Compelling Brand Stories

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Our thinking

The secret chemistry of brand storytelling

Your brand social posts are getting tumbleweed, your mailing list community is minuscule, your customer conversations are running dry and your sales aren’t remotely where you want them to be.

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Our thinking

5 ways to make your customers care as much as you do

It’s clear to you that your business baby needs some extra love. The challenge? Asking for love is HARD and uncomfortable for most business owners.

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Our thinking

Brand storytelling: the heart of connecting with your customers

You’re keen to convince your team (or the holders of the purse strings) that getting support from a brand agency like Make Us Care will be a game-changer for your business, but you’re struggling to explain to them just what they’ll get for their investment.

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Our thinking

Why you need to invest in building your brand

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Our thinking

Brand Storytelling: How to Increase Customer Engagement

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Our thinking

The importance of branding for your business

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Our thinking

How to make your customers care

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Our thinking

How a brand story turns You into Us

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Our thinking

How to show your customers you care

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