Brand Storytelling: Your ‘Make’ Story in 4 easy steps

Brand Storytelling: Your ‘Make’ Story in 4 easy steps

As a founder or brand manager about to start their brand storytelling journey, finding your ‘Make’ story is crucial to standing out in your market. Your ‘Make’ story is all about what you make and what makes you different from your competitors. Here’s a step-by-step guide to uncovering your ‘Make’ story.

Step 1: Forget everything you think you know

Before you can craft your ‘Make’ story, you need to understand your business in a new way. So try to forget how you currently speak about your business and approach these questions with a fresh mind. They are designed to make you look at your business in a way you never have before. So go into this process with an open mind and a readiness to learn a new way of thinking and speaking about your business. 

Read our Tips for Writing Compelling Brand Stories to help you write your answers to the questions below.

Step 2: Ask yourself these brand storytelling questions

What do you want people to buy from you?

This question is about the big picture. Do you want customers to buy a product, a feeling, a hope, or a dream? Your answer to this question will help you define your brand’s core values.

How does your product help your customer feel like a better version of themselves?

This question is about the emotional connection your brand creates with your customers. It’s not just about the features of your product; it’s about how it makes people feel.

How would you describe what you do to a 7-year-old?

This question is about simplicity. If you can explain your business to a child, you can explain it to anyone. Your answer to this question will help you create a clear and concise message that resonates with your target audience.

What are you doing differently? 

This question is about innovation. What sets your product apart from your competitors? How are you improving on what’s already out there? Your answer to this question will help you position your brand as a leader in your industry.

What makes you worth choosing over your competitors? 

This question is about value. Why should customers choose your product over your competitors? What unique benefits do you offer? Your answer to this question will help you differentiate your brand in a crowded marketplace.

Step 3: Write your answers conversationally

Once you’ve answered these questions, it’s time to write them down in the most conversational way possible. Write your answers as if you were speaking to a friend or family member. Avoid using bullet points and jargon. You want your ‘Make’ story to be clear, concise, and easy to understand.

Step 4: Craft your ‘Make’ story

Now that you have your answers, it’s time to craft your ‘Make’ story. Your ‘Make’ story should be a clear and concise message that defines what you make, what makes you different, and how you make a difference in your customers’ lives. Your ‘Make’ story should be the foundation of your brand messaging and should be reflected in everything from your website copy to your social media posts.

In conclusion, finding your ‘Make’ story is essential to standing out in the marketplace. By answering these questions to craft your ‘Make’ story, you can define your brand’s core values, create an emotional connection with your customers, position your brand as a leader in your industry, and differentiate yourself in a crowded marketplace. So take the time to find your ‘Make’ story, and watch your brand soar.

Next on your brand storytelling journey…

it’s time to understand what connects you and your customers with the ‘Us’ story: Brand Storytelling: Your ‘Us’ Story in 4 easy steps

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