A customer can walk into a store and feel like they know everything there is to know about the products on offer. They’ve done their research, read customer reviews, and talked to friends who have purchased from them before. Yet when they walk out of the store without making a purchase – it’s not because they’re uninterested in your product or service.
The truth is that people care about different things and there are many reasons why someone would choose not to buy your product or service right now:
– They don’t think you’ll deliver what you promise
– You’re too expensive for them at this stage of the sales cycle
– The customer doesn’t feel connected with your brand
We use brand storytelling as a way to deliver a message, give customers a reason to care about your brand and build a relationship with them.
Brand storytelling is an important customer engagement technique. You need to find out what your customers care about, and then use those insights to create brands stories that your customer can relate to. If you don’t know what they care about, you can spend a lot of time and money marketing messages that don’t resonate with them.
Our brand storytelling framework is made of 3 core pillars; “Make”, “Us” and “Care”.
Give people a clear distinction of your product, how it measures against your competitors, and, above all, how it benefits them.
Get your customer to care about your brand as much as you do. It can only come to life with real customer insights. Its role is to make sure your brand is listening to your customers and has empathy with them.
This is your conscious contribution to the world, aka your why. Its role is to give your company meaning beyond product and profit and give people a sense of who you are and what you want to achieve.
We all have a story to tell. What’s your story? Consider how you can use storytelling techniques in your brand and marketing messages to increase engagement, empathy and the value of the leads that come through. For more information on how we can help, get in touch!