Starting a research project can be a daunting task, especially when you are not sure where to begin. At Make Us Care we are focused on helping brands understand their customers, we have worked on numerous research projects over the years, and we understand the common concerns that brands have before starting a research project.
One of the biggest concerns that we often hear from clients is how long the project is going to take and how much it will cost. The timeline and budget are dependent on several factors, such as the number of stakeholders involved, the complexity of the business, and the quantity of research required. A research project can take anywhere between one to two months, and the cost can range from £7,000 to £20-30,000. It’s important to go into these projects with a clear understanding of what you want to achieve with this and how much time and resources you have to put into these projects. These two things will effect both the timeline and costs.
The most important thing that brands should remember when embarking on a research project is that they are selling to human beings. Whether it’s B2B software or consumer products, the person who will be buying the product is a human being. To create a connection with your customers, you need to understand them and their lives. Before starting a research project, it is essential to understand your business first, what you care about, and what you truly believe in. This knowledge will help you align with your customer’s interests and create a connection with them that goes beyond the first purchase. Learn more about how we find the connection between brands and their customers: Research projects: our approach
During the research project, a concern we often hear is that brands have doubts that their customers will be willing to participate in the research. It’s important to know that people are generally willing to help and contribute to brands that they care about or brands that make them feel like the brand cares about them. This also becomes a chance to create a connection with them and shows that you value their opinion. Asking for their help is an excellent opportunity to create a glimpse of the future of what having a CareBrand can be.
In conclusion, starting a research project requires careful planning, and understanding, to create a connection with your customers. It is vital to understand the timeline and budget, but the most critical aspect of the research project is understanding your customers and creating a connection with them. If you are considering a research project, we recommend focusing on building a connection with your customers, and the rest will fall into place.
Still unsure if a research project is right for you? Find out about our experience working on research projects for our clients here ‘Research projects: Our experiences’