Nimble

There's no such thing as perfect parenting. Let's celebrate the messy moments that make a big life.

The Challenge

Since 2014, Von Sy, the founder and chemist behind Nimble, has been helping parents with that everyday challenge: mess. Their story began with a smelly bottle. If you’re a parent, you’ll know the smell all too well. Nimble has been helping families have cleaner homes and safer environments for their children ever since.

In the competitive world of cleaning products, Nimble had already established themselves as a brand that wasn't going to play by the rule book.

Our challenge? To take the brand on a huge leap forward with new visual branding and brand stories that elevate Nimble beyond the competition and speaks directly to the customer.

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"Our brand stories are such an asset. Our vision story makes me want to show up every day."
Jamiee Freeman, Marketing Manager

The journey

Being a parent is hard. Full stop. Throw in the constant pressure and judgement from everyone you meet and unrealistic expectations created by social media, and you have yourself a nasty cocktail of emotions.

Unlike other brands that make cleaning products, Nimble isn't there to judge. Nimble is there to stand right next to you and support with empathy and care.

We knew that to truly stand with Nimble customers, we had to understand what they care about the most. Guess what? It wasn't cleaning products.

Who we wanted to listen

Picture the most exhausted, sleep deprived, irrational-thinking person you know. Chances are, they're a parent. This is Nimble's customer. Parents need brands that raise them up, support them and show them that there is meaning in every messy moment.

Why they should care

Parents want to shake the shame that's put on them, but who is going to help?

Nimble's vision is to build a world where every clean counts. To reduce the stress around cleaning, give kinder cleaning products to every child and help keep the planet clean too.

Changing the world starts at home. It's the small actions that create big, positive change.

What we did

Taking on the stresses and strains of everyday parenting and showing parents that we are here to stand with them shoulder to shoulder is no mean feat.

We evolved every aspect of the brand to show that every messy moment is an opportunity to have fun and learn. From the tone of the copywriting to the new bolder, brighter colour pallete. Nimble is about fun, adventure and creating and a better world for parents and their children to grow up in.

What we achieved

After a successful rebrand Nimble have gone on to launch into over 500 Tesco stores across the UK.

A campaign has been launched with further activation going live later in 2021. The early results of the campaign are looking very positive and engagement with the brand has increased.

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