Helping people feel financially confident.
Storytelling | Brand Video
We spoke with borofree's customers and found that there was as lot of shame and embarrassment around money in the U.K.
Borofree exists to positively change the relationship people have with money using their smart tech and 0% interest and zero fee approach.
Our task was to create an engaging brand film and using the insights we gathered we wanted to challenge that shame and change the conversation.
Our concept illustrates the metaphorical mask that people ware when burdened with financial difficulties.