Agency

We Make People Care

Make Us Care was founded on a simple belief: the world doesn’t need more businesses selling commoditised products and solutions, it needs brands people can buy into. Brands that make people feel something. Brands that know what they stand for and have the courage to live it.

We believe belonging is the highest form of brand connection; because when people belong, they don’t just buy, they believe, defend, and share. Our job is to build those brands. Brands created by humans, amplified by AI, and built for belonging. Brands that make people care, and keep caring.

We are humans with a shared belief; Make brands people care about

Our offerings

We help brands find, express and protect what makes them matter. From uncovering the truths people care about to shaping the story that holds them together, we build brands designed for belonging. Our services span research, strategy, design and activation, all guided by our belief that care creates advocacy, and advocacy scales meaning. Whether you’re defining who you are or defending what you’ve built, we give your brand the clarity, structure and story to grow without losing what makes it loved.

Research

Research + Human insight
Let’s rediscover your centre. We’ll interview your customers, map your Care narrative, and unlock the emotional core that should guide everything you do.

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Branding

Strategy + Story + Identity
Your full brand strategy and identity. Human + AI brand books designed to survive growth without losing what matters.

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Campaigns

Campaign + More
Take your brand into the world with confidence, consistency and care. It's how you connect with audiences.

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Let's talk

Got a objective, goal, target, mission, vision, or nothing at all, and don't know where to start? We can help.

Contact us
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We partner with ambitious scale-ups, challenger brands, and established organisations who want to create genuine connection, not just awareness. Our clients trade globally and believe care is a competitive advantage.
No. We work with brands that have big ideas, not just big budgets.
We’re a UK studio working with clients around the world. One office, worldwide brands.
We build brands people belong to, through strategy, storytelling, design and activation. From uncovering what matters most to expressing it across every channel, we make brands that people care about, and keep caring about.
Most projects run between 8–16 weeks depending on scope.
You’ll work directly with our core team, the people who think, design, and decide. No layers, no hand-offs.
Yes. Many of our clients trade globally and manage teams across continents. Our work is designed to scale across cultures and markets, belonging that holds everywhere.
It starts with a conversation. We'll get to know each other and understand your challenges. From there we will propose how we can deliver what you need.