After successfully rebranding Nimble, we went on to bring the brand to life with a creative campaign that included a TV ad.
Nimble were looking for a way to help launch their new brand in a big way. They wanted a campaign that reflected their new look and positioning, that spoke directly to their customers and brought their colourful brand to life in a playful way.
The main objective of the campaign was to raise brand awareness, as well as drive sales both in store and online.
Our research highlighted one key insight; parents worry about being a good parent and they feel judged, especially if they are first time parents.
We built on this insight and dug into the emotions of being a parent, to develop a campaign idea around encouraging parents to see themselves through their child's eyes. It's a much kinder place to be.
“See yourself through your child’s eyes. It’s a kinder place to be.” was the title of the campaign. It served as a reminder to parents that in the eyes of their child, they are perfect.
We worked with Nimble's customers to capture everyday messy moments from their child’s perspective. We sent action cameras to parents and let their children run wild. We captured authentic moments from their day and saw the reality of parenthood from a child's point of view.
The campaign resulted in an uplift in website visits, online sales and in-store sales.