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Ready to make people care?

Our five-part email series has one mission: to help turn your business into a brand. Each week, we’ll share practical advice, insights and fresh ideas. Forward buttons at the ready.

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What we're talking about

The Secret to Why Stories Work

January 27th, 2021 by
What Dolly Parton, a poet and a former Finance Director taught me about storytelling.

Forget Mission Statements, Here’s Why You Need The 5 Stories

January 27th, 2021 by
It’s time to rethink how your brand communicates – the 5 Stories can help.

5 Things You Need in Your 2021 Marketing Plan

January 27th, 2021 by
Your customers are watching. Make sure your brand is on the right side of their story this year.

5 Things I’ve Learned From Building a Company That Cares

December 18th, 2020 by
“What happens when you put care at the centre of everything you do as a business?”

Meet This Week’s Meaning Maker: Farah Kabir, HANX Co-Founder

September 22nd, 2020 by
"It’s really important that you don’t get bogged down with a vision based on commercials and what’s going to make you money.”

5 Stories: Building a Better World With Your Vision Story

September 20th, 2020 by
Your Vision Story is the future you’re creating for your customers. Let's go tell it.

Meet This Week’s Meaning Maker: Harry Young, Airhead Co-Founder

August 28th, 2020 by
"We allowed our audience to genuinely make a difference about the product they’d receive."

5 Stories: How to Create a Compelling Product Story

August 28th, 2020 by
Because the best product doesn't always win. The best communicator always does.

Meet This Week’s Meaning Maker: Will Pearson, Ocean Bottle Co-Founder

August 19th, 2020 by
"As consumers, we have limited choices, but where we do have a choice, let’s make the right ones."

5 Stories: The Art of Owning Your Origin Story

August 19th, 2020 by
Ultimately, you can have all the world-changing ideas you want, but nobody is going to care unless they get it and get you.

5 Stories: Putting Brand Purpose Into Practice

August 10th, 2020 by
It’s no longer enough just to talk about your purpose. You need to back it up with the goods, too.

Meet This Week’s Meaning Maker: John Lim, District 34 Co-Founder

August 10th, 2020 by
"Purpose sits on top of everything. If you have a proper why, you’ll find your way through any ‘how’."

5 Stories: How Your Brand Can Lead With Empathy

August 3rd, 2020 by
Stories are 22x memorable than facts. Here's how to start telling better ones.

Meet This Week’s Meaning Maker: Jane Evans

August 3rd, 2020 by
"Empathy isn't sympathy. Empathy is getting down and dirty with people."

How to Make People Actually Care About You & Your Story

July 27th, 2020 by
Because creating a better ‘about’ page isn’t about you. It’s about them.

Dear Brands and Marketers, Be Inclusive or Be Forgotten

July 27th, 2020 by
There’s power in the campaigns we craft and the copy we write. Let’s start using it for good.

Why I’m Retiring From Relentless Hustling — And You Should Too

July 22nd, 2020 by
Hustling as we know it isn’t working. It’s time we, as founders, started talking about it more.

Defining What It Means to ‘Hustle’ in 2020

July 22nd, 2020 by
Because it’s time we rewrote the equation to success, one conscious hustler at a time.

What Tony the 65-Year-Old Poet Can Teach You About Branding

July 22nd, 2020 by
He’s a shining example of infusing your brand with purpose.